Tier 2 · Website Build
Custom Website Build for Service Businesses
A custom website build is a new service-business website shaped around your offers, enquiry flow, and customer journey. AUREX designs page structure, conversion paths, mobile experience, legal-page framework, deployment, and SEO and AEO foundations—not a generic template with your logo swapped in.
AUREX is based in Melbourne, Australia and works with service businesses Australia-wide. Every project is scoped and quoted before work begins.
What is a full website build?
A Website Build is for businesses that need a modern site built properly from the ground up—or where upgrading the existing site would cost more than rebuilding cleanly.
The site is structured around how your business actually sells services: what you offer, who it is for, what action visitors should take, and how enquiries are captured.
When should you build instead of upgrade?
Choose a build when there is no strong site to improve, when page architecture needs to change substantially, when branding and service structure have outgrown the current site, or when you need a clean foundation for later booking or portal work.
- New business or major repositioning
- Outdated platform that is costly to fix
- Need for new service pages, FAQ structure, and legal pages together
- Planning to add booking or client systems soon and wanting the right base
Strategy, structure, and conversion paths
- Custom homepage, services, about, contact, and FAQ-ready structure
- Enquiry flow and contact capture aligned to how you work
- Mobile optimisation across key templates
- Legal-page framework (privacy, terms structure)
- Metadata and technical SEO setup
- Deployment and handover
Technical SEO and AEO foundations
Build projects include Metadata, question-led content, FAQ structure, schema, and entity clarity foundations. AUREX sets up the site so it is easier to find and easier for search and answer systems to interpret. Results and visibility vary; no rankings or AI citations are guaranteed.
What a website build does not include by default
Unless scoped and quoted separately, a Website Build does not include live online booking, secure client accounts, admin dashboards, payments, automated email, SMS, or third-party integrations.
Those operational layers are available as higher tiers on the AUREX service ladder when the business is ready.
Specialist Capabilities
When products are part of the offer, AUREX can combine a Website Build with specialist Shopify integration — a custom storefront on the front with Shopify commerce infrastructure behind it.
Shopify & E-commerce Integration →Who this service is for
Who it is for
- Service businesses needing a new or substantially rebuilt public website
- Businesses with a clear offer and readiness to provide content and feedback
- Teams that want enquiry-focused structure—not just a brochure
- Businesses planning a credible foundation before booking or portal work
Who it is not for
- Businesses that only need light improvements to an otherwise sound site
- Projects expecting guaranteed rankings, lead volume, or AI citations
- Buyers comparing solely on lowest template price
- Undefined scope with no agreed business outcome
Website Build vs Booking Website
A Website Build focuses on the public site and enquiry path. A Booking Website adds live availability, service selection, confirmations, and admin booking controls under your brand.
Many businesses start with a build or upgrade, then move to booking when operational readiness and demand justify it.
Pricing and scope
- Custom website and service pages
- Enquiry flow and contact structure
- Mobile optimisation and legal-page structure
- Metadata and technical SEO
- SEO and AEO foundations included.
- Deployment
Prices range from $2,500–$5,000 AUD depending on scope.
Indicative pricing reflects typical website scope. Final pricing depends on page count, content readiness, integrations discussed at enquiry stage, and technical complexity.
Quoted after review.
Related work & demonstrations
Client Work
Client WorkPrivate Service Business Platform — Website, Bookings, Client Portal & Commerce
Website and service structure from anonymised client work.
Capability Demonstration
Capability DemonstrationARC Wellness Platform Demonstration
Capability demonstration with fictional data — not client work.
Common questions about this service
Discuss this service
Share your current setup and goals. AUREX will review your enquiry and recommend the most suitable scope before any work begins.